Qualitative research methods involve gathering, analyzing, and interpreting data in order to gain a deeper understanding of the underlying reasons, motivations, and perceptions of individuals or groups. This type of research focuses on exploring subjective experiences and meanings, rather than quantifiable data, through methods such as ethnography, interviews, focus groups, and observations. Qualitative research aims to uncover the complexities and nuances of human behavior and interactions, allowing researchers to generate rich and detailed insights that can inform theory and practice in a variety of fields. It is often used in social sciences, psychology, anthropology, and education to explore phenomena in their natural context and capture the diversity of perspectives and experiences.